MjainHow Predictive Models are Changing the Landscape of B2B MarketingYou don’t need to be a certified data scientist to understand that data is playing a crucial role in B2B sales and marketing. Today, the…5 min read·Aug 3, 2021----
MjainThe Build-Operate-Transfer Model in IT Outsourcing ExplainedSometimes in the IT Industry, there is a severe drought of budget-friendly, qualified development resources, and companies of various sizes…4 min read·Jul 30, 2021----
MjainEverything you Need to Know about Marketing Qualified LeadsBy aligning different team members, you allow businesses to work efficiently. Together they can curate experiences that are delightful for…8 min read·Jul 28, 2021----
MjainAll you Need to Know about B2B Newsletters — DigitalzoneWith privacy laws being the center of conversation among marketers, many B2B digital marketers are rethinking their lead generation…6 min read·Jul 8, 2021----
MjainHow To Create an Effective Sales Process — DigitalzoneWhile your sales team is out there making sales and prospecting new clients, you’ll need a trusted process to make sales effective.8 min read·Jul 7, 2021----
MjainA Guide to Customer Segmentation — DigitalzoneThe shift in consumer expectations has led marketers to think about personalization. If there’s one thing customers dislike in both B2B…5 min read·Jul 1, 2021----
MjainThe Key Indicators of Demand Generation SuccessA B2B marketer is as good as the data they are tracking. So when it comes to measuring demand generation success, it’s important to track…7 min read·Jun 29, 2021----
MjainThe B2B Content Syndication Process Explained — DigitalzoneLet’s say you just started a new website. You put effort into creating great content. You hit the publish button. You wait, you wait, and…7 min read·Jun 29, 2021----
MjainHow to Come up with Brilliant Content Ideas — DigitalzoneAs a content strategist, you must often be wondering: How to cure the occasional writer’s block?5 min read·Jun 24, 2021----
MjainWeb design to inspire your marketing — DigitalzoneWhat can you do in the online world to convey your reputation for excellent service and reliability?6 min read·Jun 22, 2021----